Roblox has built a compelling ecosystem and revenue model around user-created games. Roblox's millionaire-maker status may ...

Roblox sees accelerating user growth in 2025, driven by viral experiences, emerging markets, and evolving monetization, ...

The partnership could help scale ... produced games, social networking, and a digital economy, demonstrating an early version of what the metaverse could look like. Yet, investors have ...

The Roblox game Grow a Garden rapidly gained popularity over the months since its release, to the point where it shattered ...

Yet, investors have reservations about Roblox's dependence on selling ... For instance, the rewarded video ads let users gain in-game rewards, which could improve the overall user engagement ...

The Advertising Standards Authority said the firm’s “Ladbucks” were “similar to features in video games popular with children ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

The team at Roblox have been pushing hard for third-party backers, but a sticking point is apparently holding things back.

The game accounts for as much as 30% of Roblox’s total activity, they estimated. “We have seen other titles break 10%, but we don’t think Roblox has ever had an experience be this dominant ...

The ASA has banned an ad for Ladbrokes after ruling that the term ‘Ladbucks’ was likely to appeal to people under the age of ...

Roblox and Google already have a deep partnership, but now, the information provider is offering even MORE to those who have Google Play.

Roblox’s first-quarter results for 2025 have surpassed consensus expectations ... with a 28% year-over-year increase in the third quarter of 2024, outpacing the broader game market. The company’s ...