In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad. An example of an ad ...

Basically, Roblox creators will soon have a new way to monetize their games through cooperating brands and agencies using Google's rewarded ads, which will be rolling out in the coming weeks to ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration ...

Rewarded video offers a more standardized ad experience compared to some of Roblox’s other, more specialized formats, like its Portal placements, which transport players to different in-game worlds.

Yet, investors have reservations about Roblox's dependence on selling ... For instance, the rewarded video ads let users gain in-game rewards, which could improve the overall user engagement ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...