On April 29, as first reported by Digiday, Walmart launched its e-commerce test inside Roblox via a new “IRL Store” inside its pre-existing Walmart Discovered world.

Starting this week, Walmart is expanding its partnership with Roblox by allowing teens to buy IRL goods from inside the game's virtual stores.

Is your kid attending funerals on Roblox? Young people are practicing for real life with role-plays on Roblox.

The Rainbow Periastron Omega is still available in the Roblox Avatar Shop for 2,000 Robux. The description states it is the sword that men use to fight angry magical unicorns in space.

A dedicated Roblox fan handcrafts an impressive real-life Robux coin, and the method to make it requires serious skill in an unusual technique.

A viral video posted on Twitter shows a protest in support of Palestinians taking place within the Roblox digital universe.

Inside Roblox ‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world. Available for only one hour on May 17 as part of the Italian House’s ...

Thousands of players flocked to a digital world filled with draconian rules, slavery, and anti-Semitism—and tested how far “just a game” can go.

Forever 21 Took Cute ‘Metaverse Fashion’ and Made It Into Very Boring IRL Clothes If it wasn't for a beanie in Roblox with "Forever" emblazoned on it, we would have never known any of this ...

Chipotle enters the metaverse with a Roblox game that lets customers earn burritos ‘IRL’ Chipotle Mexican Grill announced the Chipotle Burrito Builder simulation experience that will let users ...

The virtual experience in Roblox features virtual rides and a token-based mixed-reality rewards program, furthering Six Flags' recent foray into digital environments.