Writing a Compelling Subject Line: Will Your Reader Open the E-mail Many marketers choose to measure the success of an e-mail marketing campaign by the open rate—or the percentage of people who ...

Here are three elements to include in your subject line to trigger a response from reluctant readers. 1. Tell the reader what to do. If you want your reader to respond, tell him what action to ...

Worth noting: “You can write the date out numerically (01/01/2024) or longhand (January 1, 2024),” says Marter, adding that numbers are often easier to read and fit better on the short line ...

“An obituary should be more about how someone lived versus the fact that they died,” says Victoria Chang, a Los Angeles-based poet and writer who wrote 70 obituary poems in the two weeks after ...