As a first step, integrating your key data sources is necessary if you want to use more of that valuable first-party data for PPC optimization. Luckily, ...

The great news is that first-party data already exists within your organization and marketing database. The key is understanding how to locate, use, and implement your owned data: Segment.

How To Collect And Use First-Party Data • Get organized: A centralized data platform gives you a clear picture of each customer. By consolidating all of your first-party data into one system, ...

Gathering first-party data could be as simple as creating clearer consent banners and a better user experience. Angus Hamilton of Search Laboratory explains how. When it comes to analyzing first ...

Where to use first-party data in your marketing across premium publishers As third-party cookies will be deprecated by Google from the start of 2024, ...

Here, we look at the importance of real-time data to any organization and explore different use-cases and examples that illustrate my real-time data matters more than ever.

EIS Awards October 17, 2023, NYC OMMA Awards October 18, 2023, NYC TV + Video Insider Summit October 22 - 25, 2023, Nashville Brand Insider Summit CPG ...

So, use first-party data to tailor consumer experiences in meaningful and relevant ways. From the first discovery to the actual purchase, make the journey as seamless and enjoyable as possible.