Advertiser spend also increased by 61.5% year-over-year, ad impressions increased by 25% year-over-year and CPMs grew year-over-year for campaigns using UID 2.0 that were transacted through FuboTV. In ...

To provide an extra protection from online fraud and miscreants, UIDAI has provided the facility of Aadhaar lock and unlock ...

Using UID 2.0, Rave will be able to provide its audience data to advertisers for activation in a privacy-safe way. The data can include specific media that was viewed, giving more insight to interest ...

UID to be Used to Stop Telecom Fraud: If we look at every fraud, the modes of cheating through links using SIM card/fake ID/fake verification or network are commonly used. The government wants to curb ...

Here is how one can lock and unlock their UID: To lock a UID, the person must have a 16-digit VID number.If he/she does not already have a VID, they can obtain one using SMS or the UIDAI website ...

A favored proposal to preserve targeted advertising is having trouble scaling. Industry trade group IAB Tech Lab declined to take on the administrative role for the solution, called UID 2.0.