Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use. So ...

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Using the new Google Analytics v5 Event Tracking feature can provide a tremendous amount of data in terms of tracking how and when people click away to leave your site.

Google Analytics is a tool that collects, analyzes and sorts data from a business' website. With this information, companies can make deliberate and beneficial choices about advertising, marketing ...

The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website.. There are a few areas where you can add ...

Google Analytics comes with a range of features to measure the data you need to expand your business. As a tool with mostly free features, all you’ll need to get started is a Google account.

However, per Google, Universal Analytics will stop recording data on July 1, 2023 (GA360 properties will record through July 1, 2024). Data will be accessible for at least six months after this point.

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still ...

In barroom speak, what we’re doing here is telling Google Analytics what sources we want specific data for; in this case, social media variables. Again in the left column, select “Traffic ...

Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4. You’ve likely heard by now that Google is updating Google ...