Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox is bringing real world shopping to its digital in-game experience. Check out this piece to know all about what is ...

Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...

There is no shortage of opportunities in artificial intelligence (AI) stocks. Quite frankly, AI is such a massive tech trend that there is room for many long-term winners.

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and ...

Roblox and Shopify are expanding a pilot program they launched last fall to make integrated shopping more widely available. Fenty Beauty is among the brands already piloting the capabilities by ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

As Generation Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and ...