AI allows teams to cut through the noise with a comprehensive, real-time view of individual customers to create ...

While data privacy makes attribution more challenging than ever, it’s a welcome challenge for those who value its intentions.

Though frequently a long and arduous process, segmentation can make a marked business impact. Which is why it's disheartening to witness companies make repeated and easily avoidable mistakes. Here are ...

This article discusses how ransomware attacks are targeting backups and what to do to keep your data and backups secure.

Executives from VML and Epsilon talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and ...

Cobb County-Marietta Water Authority relays flowmeter and other data to edge devices and software that recommend ...

With global advertising spending projected to reach $979 billion in 2025, Vado Analytics warns that an alarming portion of ...

Big data can help make Americans healthier, and the Trump Administration has stated—in its recently released Make America ...

Learn how to build a lucrative AI business alone. Master 7 key skills to thrive as a solo entrepreneur in the fast-evolving ...