AI allows teams to cut through the noise with a comprehensive, real-time view of individual customers to create ...

While data privacy makes attribution more challenging than ever, it’s a welcome challenge for those who value its intentions.

From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, ...

Executives from VML and Epsilon talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and ...

Cobb County-Marietta Water Authority relays flowmeter and other data to edge devices and software that recommend ...

With global advertising spending projected to reach $979 billion in 2025, Vado Analytics warns that an alarming portion of ...

These measures align with the U.S. Cybersecurity and Infrastructure Security Agency's 2024 guidance, which recommends ...

Marketing campaigns today demand sophisticated digital tools that can engage audiences, generate qualified leads, and deliver ...