To create a Web page that collects user information, you design a Web form made of HTML code. The form displays a set of questions and text boxes in the user's Web browser.

To create a lead capture form, you can use your own software or web development skills, delegate the task to someone on your team, hire a third-party developer or use page creation software.

Google Forms is a free online software for Google account users in the Workspace suite that lets you create surveys, questionnaires, and quizzes.