I study how people think about design and use technology, and my research focuses on how tools such as AI can help make the design process more efficient and creative. Why it matters.

Despite its benefits, like anything new, AI has its drawbacks and challenges.

VIDEO: I tour the ALÉ Bikewear factory in Italy to see first hand how they make a custom jersey and bibshorts right before my eyes. I explain the entire Custom Kit process from design and ordering to ...