Inside the buying frenzy turning teenage coders into millionaires--and reshaping Roblox's billion-dollar creator economy.

Before we dive into the how, let’s talk about the why. Liking a game might seem like a small action, but it has a big impact.

Know how 29-year-old Jordi van den Bussche gained 2.56 million subscribers by running a YouTube channel boosted by AI.

Roblox’s content and monetization strategy is gaining traction, setting the stage for sustained long-term growth, according to Oppenheimer.