With its more immersive nature, clearly Roblox is a platform where brands need to build social spaces and experiences to succeed and can’t just rely on traditional ads. But does this make it trickier ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and ...