Clear, focused data is key to implementing a strong sustainability policy, the Drapers Sustainable Fashion conference heard this morning.

How to create a data integration strategy for your organization Your email has been sent Despite the global digital acceleration of data use cases, many companies still struggle to be data-driven ...

Define Your Business Objectives The first step in building a successful data strategy is to clearly define and understand the business objectives.

Why? Because many organizations routinely fail to properly define and clearly articulate what their core business strategies are. If you're communicating your strategy, is it being heard and ...

Data strategy is a commonly misunderstood term and everybody defines it differently. But to really harness the power of your data, you need a solid strategy that incorporates everything—from security ...

While data strategies are far from a recent development, many businesses struggle to get the right levels of engagement in the strategy and business functions questioning the accuracy of the data ...

Use these eleven lenses to define your data-analytics strategy. Unfortunately, the framework won’t replace a great leader who understands how to execute these programs successfully.

SYDNEY: Critical thinking is the key to solving any marketing problem – but particularly when working with data, according to a senior agency executive.Luke Brown, chief executive officer of ...

Clear, focused data is key to implementing a strong sustainability policy, the Drapers Sustainable Fashion conference heard this morning.