Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

In the long-forgotten era of appointment television, broadcast viewers had no choice but to let commercials interrupt the show. Videocassette recorders liberated us in the ’80s with their novel power ...

Nielsen, the specialist in audience measurement, data and analytics, has announced the addition of Connected TV (CTV) ...

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