If you're a marketer up to the task of learning it, R is useful for statistical computing and data analysis. The post What is the R programming language, and how is it used in marketing? appeared ...

But SAS is no match for the open-source language that pioneering data scientists use in academia, which is simply known as R.The R programming language leans more frequently to the cutting edge of ...

Regardless of the reasons, R is still on track to become TIOBE’s programming language of 2020, an accolade bestowed to the language that earns the highest rise in ratings over the course of a year.

How best to manage data using R programming. While the analytics world is being transformed by the EU’s General Data Protection Regulation, marketers are discovering a potential new solution to ...

The basic principle of R emanates from programming languages built in the 1960s, Peng says. “In that sense, it’s kind of an old technology in the way it was originally designed.” ...

Lesson 3 Basic Visualization. In this tutorial we create basic visualizations (histograms and box plots) using R. The purpose of these basic visualizations is to see the distribution of a particular ...