Heinz goes logo free in bold billboard ads
Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most ...
Ad of the Day: Heinz ditches logo in ‘It Has to Be’ outdoor campaign
The work by creative shop Wieden+Kennedy London shows close-ups of foods such as beans, tomato soup and mayonnaise.
Brands are confidently disguising their logos in outdoor ads but is it effective?
We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s and Tesco have been able ...
Creative Review11d
Why are so many brands playing with their logos?
Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, ...
Canadian, eh? Why some Heinz ketchup bottles still say 'Product of USA'
The plot has thickened in the Justin Trudeau-Heinz ketchup controversy, as consumers with bottles that say “Product of USA” ...
Today12d
Heinz teams up with hip-hop hitmaker Mustard on a secret sauce
2025 just might be the year ketchup is usurped by its yellow sidekick. On Feb. 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce.
Creative Bloq on MSN15d
Heinz's logo-free billboards break all the rules
In line with the best billboard advertising examples, Heinz's confident new campaign is a daring move, bucking the trends of ...