PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Lindsay Lohan left Hollywood, moved to Dubai, and seemingly hit pause on her acting career save for a few TV appearances here and there. But, in 2020, she posted a video montage to Instagram that ...

The white nail theory is a trend going viral on social media apps like TikTok, but what exactly is it? Experts share ...

An honest review of the Beauty of Joseon Tinted Fluid Sunscreen, a mineral-based formula that feels like skin care but offers ...

Reviewers say it smells just as delicious (maybe even more delicious) than more expensive lotions like Philosophy's "Warm Cashmere" and B&BW "Vanilla Bean Noel." I influenced myself to buy this ...

If you’re part of the bridal party, there’s one area that might seem like a minute detail in your beauty prep: the bridesmaid ...

Jill Biden, now the former first lady, is never one to cast a dark shadow. She wore a bright purple suit and coat by Ralph Lauren with matching purple pumps. For anyone not up on color theory, purple ...

The exhibition-as-memoir of Linda Griggs, a group show as history lesson, Odili Donald Odita’s vibrant abstractions, and more.

In order to maintain the longevity and vibrancy of your optical illusion hairstyle, a specific care routine is crucial.

Soft Shadow Roots, and Cherry Cola, similar to Heart Evangelista's new hair color. But following a trending hair color is not that simple, he tells GMA News Online. It depends on the health and ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

The buttery, sunlit tones of gala gold create a timeless elegance that adds vibrancy to your look. With its multidimensional ...