PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The white nail theory is a trend going viral on social media apps like TikTok, but what exactly is it? Experts share ...

If you’re part of the bridal party, there’s one area that might seem like a minute detail in your beauty prep: the bridesmaid ...

Dark hair colors have been a timeless choice for individuals looking to make a bold statement with their appearance. In recent times, this trend has seen a remarkable surge as even those who have long ...

In the ever-evolving world of hair fashion, the ‘No Color’ hair color trend has emerged as a captivating phenomenon. This ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

While plenty of designers go the clean, minimal route and let the outfits speak for themselves, hair and beauty can build ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Fans believe the Nintendo Switch 2's black color scheme signals a more mature design, moving away from its "kids' toy" image. According to the theory, the larger screen, darker colors, and support ...

Feb. 4, 2025 — Graying hair is a hallmark of aging, often considered an inevitable part of growing older. However, recent research suggests that luteolin, an antioxidant found in vegetables ...