HTML structure 100% still matters for accessibility. Accessibility is not a direct ranking factor, ... In the process of converting the content to vectors, most of the HTML is lost.

Semantic HTML can be the most fundamental level of webpage content upon which the structure of the entire webpage can be neatly organized into the three parts (main content, supplementary content ...

Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, "I know that some ...

More recently, John Mueller explained in a 2019 Google Webmaster Hangout that Google uses HTML tags to better understand what the webpage and its content are all about. How many H1 tags you use ...