But Nielsen’s Big Data+Panel numbers are about combining that information (in their case, from 75 million households and 45 million devices, including work with partners Comcast, DirecTV, Dish ...

by Wayne Friedman, January 22, 2025 ; Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel ...

Nielsen has won accreditation for its "Big Data + Panel" TV measurement, becoming the first ratings provider to earn approval for that methodology. The accreditation from the Media Rating Council ...

CHICAGO, July 10, 2024--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...