SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

Retargeting is a way for brands to serve previously engaged customers with ads that might be relevant to them. This practice increases the odds that they will engage with the ad and reenter the sales ...

Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to ...