Tech companies, facing legal risks and a new political climate, are scaling back, cutting or rethinking efforts focused on ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Consumers frequently feel stereotyped by targeted ads, and are especially wary of targeting based on health and financial ...

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

A Tempe-based solar energy startup is showcasing its technology in a Super Bowl ad for a Google Workspace TV commercial.

Google debuted a pair of new Super Bowl commercials that portray AI as a technology that’s as central to people’s lives as ...

Criteo’s shares leapt more than 20% Wednesday morning after the company reported continued profitability growth and a strong ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies ...