Tech companies, facing legal risks and a new political climate, are scaling back, cutting or rethinking efforts focused on ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

We recently compiled a list of the Top 14 AI Stocks on Wall Street: News and Analyst Ratings. In this article, we are going ...

Reddit said its user-growth numbers were affected by Google search “volatility” triggered by an algorithmic change.

Consumers frequently feel stereotyped by targeted ads, and are especially wary of targeting based on health and financial ...

A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.