Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape ...

Google’s data center electricity demand has grown by 27 percent over 2024, compared to a 17 percent increase reported last year, according to its latest Environmental Report.

Explore how Google AI Mode is transforming search using Gemini 2.5, query fan-out, and conversational AI—offering smarter, ...

Explore these five essential Google tools that support technical SEO, site speed, content research, and security – all free ...

Google’s relations with publishers have suffered lately, as its shift to AI-powered searches has hurt traffic being sent to ...

The move comes at a time when the Google search experience is undergoing a major shift, driven by the rapid integration of generative AI.

Perhaps you'd rather chat with Gemini about the current web page or another topic. At the Gemini menu, click the Go Live ...

Google's AI tools are coming at a furious pace, and lots are useful. However, in my opinion, a big thing stands in the way of wide adoption.

I remember getting my first Android phone and feeling a sense of empowerment. This Google-branded rectangle put the world at my fingertips. It did what I wanted and then got out of my way. It made ...

Smart displays are clever little screens, and these tips will help you pick the right one and where it should go in your home ...

On Android, Google's AI chatbot can now interact with your Messages, WhatsApp, Utilities, or Phone apps – whether Gemini Apps ...