A very minimal google analytics 4 snippet allowing you to record page views, site searches, scrolls and file downloads on your website without loading official, heavy tracking library.

Typically Google Analytics codes do not work inside HTML snippets. However, as Grant Symon later figured out, changing the location of the HTML snippet may cause the code to work.

Add Google Analytics Code Snippet Directly To The Header.php File If you are comfortable working directly in your theme code, this is another option for adding your Google Analytics code.

If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that ...

Google Analytics has updated the code snippet that is placed on websites. The update fixes the rare display of a JavaScript message that can be seen by visitors to sites using Google Analytics.

Unfortunately, all of these tags and different code snippets that are needed can get confusing, which is where the Google Tag Manager comes into play.

When it comes to tracking your website visitors, nothing beats Google Analytics. Here's how to add Google Analytics to WordPress.

The code snippet must match the one displayed in your Google Analytics account to work correctly. If the codes differ due to customizations you made, check that the property numbers are the same.

You'll then be supplied with a snippet of Google Analytics HTML to insert into the source code for your website. This code is essentially how Google Analytics taps into and captures your website's ...

Google is not actively working on a tool within Google Search Console for publishers to get analytics about their featured snippets.