To grasp the concept of knowledge graphs, think of them as a complex sentence or paragraph: Nodes are like nouns, representing entities or concepts. For example, “customer,” “product,” or ...

The knowledge graph affects more than just SEO, ... Take this search for [bengal tigers], for example. If a searcher can glean the information needed from the knowledge graph, ...

Which goes back to the major concern over the Knowledge Graph and publisher’s traffic. Above is another example, now with 6 steps, a description and a link to the publisher’s site.