Generative AI, on the other hand, creates new data based on the patterns it has learned from existing datasets. This model can generate text, images, or even music.

However, not all AI is the same. Two AI types—discriminative and generative—serve distinct purposes, and choosing the right one depends on your business goals.

What are generative AI models? Discover how these tools generate content and enhance information literacy.

While generative AI has undoubtedly revolutionized the AI landscape with its ability to create new content, discriminative AI remains dominant in enterprise AI adoption. Here's why.

For The Drum's Web3 to AI Deep Dive, Lacey looks at the key difference between generative and discriminative AI, and why the latter may be the safest bet for marketers.