Trust Us, Blu Atlas' Natural Shampoo is the answer to achieving strong, soft, healthy hair...for both men and women.

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Give your hair some va-va-voom with this volumizing shampoo bar, made with shine-enhancing lemon oil, Irish moss and Japanese nori. These seaweed bits and exfoliating sea salt granules help "refresh" ...

Minimal, luxuriously earthy types—think Joshua Tree and Marfa regulars—swear by this wild-harvested algae and ...

This is the brand’s biggest launch in decades that combines cutting-edge science, premium ingredients, and trending scents.