The brown on her lid was made gentle with a coat of shimmery eye shadow. For mascara, her makeup artist mixed a deep brown, and black mascara for the brown-eye look.

Of course, because it's Ilia, these eyeshadows are also vegan, cruelty-free, and safe for sensitive eyes. Plus, the formula is infused with skincare—namely upcycled grape extract, an antioxidant-rich ...

When it comes to makeup techniques that can transform your look in seconds, lifting your eyes with the right eyeshadow is a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

So much about makeup technique boils down to ... According to Henney, deep greens can complement hazel and brown eyes and this emerald shade is a great option. It's the same creamy L'Oréal ...

New month calls for new beauty must-haves. February 2025 is filled with exciting beauty launches from amazing brands that are ...

"The benefit of using an under-eye setting powder is to ensure your concealer stays in place and keeps creasing to a minimum," explains celebrity makeup artist Buster Knight. "It takes the unnatural ...

Bobbi Brown’s makeup tips run the gamut from her best face-transforming ... “For those with smaller or deep-set eyes, I highly recommend applying eyeliner close to your upper lashes and a softer line ...

A good eye-shadow palette is essential for highlighting ... “You can use the shadow as eyeliner. You can pop a brown in the crease. You can just use the matte shades all over the eyelid.” ...

and deep dives into the week’s best beauty launches, sign up here. The Strategist Beauty Brief is delivered every Wednesday. Eye-shadow sticks aren’t new, but recently, I’ve seen an ...