Only a handful of figures are so famous for wearing a particular color that they've had a shade named after them - take Alice ...

If you haven’t guessed by now, this ever-evolving shade that’s trendier and more wearable than ever is baby blue: cornflower, ...

Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.

Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

The contrast makeup theory is the latest TikTok beauty craze, but why should I care? I chatted with makeup artists to break down the trend and help me figure out if I should implement it in my own ...

The best fall 2025 beauty trends are anything but mundane. From tousled, sky-high hair to '90s-inspired cool-toned shadow, ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s delve into some expert-driven hacks that simplify the makeup routine for ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

1. Applying 2 to 3 times as much foundation 2. Using warm tones instead of cool tones 3. Applying blush in a higher position 4. Swapping bronzer and contour 5. Applying a darker lip 6. Using setting ...

Every year, Pantone selects a color that captures the spirit of the moment. This year, they’ve chosen PANTONE 17-1230 Mocha ...

Laura Geller knows that wearing a full face of makeup isn’t everyone’s thing—and if it is, even those of us who love a full ...

In an E! exclusive, Love Is Blind alum Giannina Gibelli shares her self-care guide, offering valuable advice for prioritizing ...