So, why choose eyeshadow in pencil form over traditional pressed powder? “Most sticks feature a pointed or round tip, making ...

Eye shadow is one of the biggest beauty trends for fall 2025, if the runways are any indication. It had a starring role at ...

Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

One beauty product that stood out, though, was the brown eye shadow, be it in cream or powder formula. Black smoky eyes might ...

The best makeup trends for fall 2025 from the runways, including pops of blue, gold eyeshadow, and glossy lips.

Our panel of clean beauty experts tested and reviewed more than 175 products to create this list of 21 winners. Gone are the ...

Versed's new makeup collection features multitasking, buildable formulas meant for easy wear. Here's why one beauty editor is ...

Biossance packs a whole lot in one tiny green jar. Its Squalane and Marine Algae Firming and Lifting Eye Cream is a powerful ...

Go bold and up your seductive look with our top 10 choices of smokey eyeshadows for a mesmerizing eye look. Loading ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Clear mascara is by no means a new find. But it is nowhere close to gaining the kind of recognition it deserves over its more moody and popular counterpart ...