Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

Google Analytics is a tool that collects, analyzes and sorts data from a business' website. With this information, companies can make deliberate and beneficial choices about advertising, marketing ...

Google is expanding its measurement capabilities by introducing a new Tag Diagnostics tool for Google Ads, Google Analytics, ... identify potential data accuracy issues. Ginny Marvin, Google’s ...

Today at its Data Cloud & AI Summit, Google Cloud unleashed a series of enhancements designed to bolster various database, analytics, and AI and machine learning offerings, including its BigQuery data ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at ...

Analytics should be holistic, though. If you rely solely on one platform’s data set—such as Google Ads or Facebook—it can be almost impossible to shape an effective campaign around this data.

Google said it planned to buy the data analytics company Looker for $2.6 billion in a bid ... Google’s rivals Amazon and Microsoft had their own similar tools, and Google was not gaining any ...

Google Analytics (GA) is a free data analytics tool from Google that helps you analyze website and application performance. It seamlessly integrates with Google’s other marketing and advertising ...