Google Analytics is receiving a significant update with 4 new features designed to improve marketing decisions and get better ROI. The 4 key features available in the “new” Google Analytics ...

Here's why importing your conversions from Google Analytics and then using it for optimization of your Google Ads campaigns doesn't always make sense. As an alternative to setting up Google Ads ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4 ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google ...

Referral traffic is one of three statistics tracked by Google Analytics. The others are Search traffic -- visits from a search engine -- and Direct traffic to a domain. Advertisement ...

Google today announced that it is bringing its Google Analytics and Google Display Network closer together to give advertisers an easy to use option to remarket to very specific audiences who have ...

For example, if you use WordPress blogging software, you can display Google Analytics traffic data directly on your website using the new Analyticator plugin by Sprial Web Consulting. WordPress ...