A dimension is an element or descriptive element of the data, and the metric measures that data. For example, in Google Analytics 4, the name of an event that a user triggers is the dimension.

Here's why importing your conversions from Google Analytics and then using it for optimization of your Google Ads campaigns doesn't always make sense. As an alternative to setting up Google Ads ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4 ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google ...

Overview. The Overview section shows you your website’s current audience at a glance. It’s not in real-time – you need Real-Time Reports for that – but nevertheless presents a useful snapshot of the ...

You can choose to use the maximum sample size possible, ... She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more.

Referral traffic is one of three statistics tracked by Google Analytics. The others are Search traffic -- visits from a search engine -- and Direct traffic to a domain. Advertisement ...

Google today announced that it is bringing its Google Analytics and Google Display Network closer together to give advertisers an easy to use option to remarket to very specific audiences who have ...

For example, if you use WordPress blogging software, you can display Google Analytics traffic data directly on your website using the new Analyticator plugin by Sprial Web Consulting. WordPress ...

Firms of various sizes can make the shift to analytics 2.0 by engaging in three broad activities: ... a TV spot can prompt a Google search that leads to a click-through on a display ad that ...