Market segmentation is an integral part of a company's marketing strategy. It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can ...

Examples of a Market Segmentation Profile. Small businesses can gain a competitive edge by focusing their marketing efforts on specific segments of the market instead of trying to appeal to everyone.

People often criticize segmentation without realizing that these are very good business moves. ... Specifically in the PC market, desktops and notebooks are examples of purpose-built segmentation.