The marketing communication process model consists of senders, receivers, encoding, decoding, and feedback, all of which are crucial for effective messaging. Creating a targeted marketing ...

One of the key theoretical bases of the book derives from sociologist Stuart Hall, a key figure in the fields of media and cultural studies who proposed the “encoding-decoding model” (p. 32) for ...

We also present other useful applications of GLM-based approaches, beyond providing an encoding model of responses. Specifically, we highlight the application of recent extensions to the GLM in ...

With the formation of modern communication systems ... a low-rate model is adopted, in which the source sampling frequency is set to 0.5 s, and the system adopts Manchester encoding and decoding. The ...

This makes sense, as decoding is an undisputed hallmark of early literacy. So, too, is encoding, decoding’s opposite, whereby a spoken word is broken down into its individual sounds in the act ...

With the purpose of mitigating the effects from limited communication bandwidth, a uniform-quantization-based encoding-decoding mechanism is exploited. A model-free adaptive distributed control ...

Abstract: As the use of Internet of Things (IoT) devices for monitoring purposes becomes ubiquitous, the efficiency of sensor communication ... propose an encoding and decoding scheme that learns ...

The encoding-decoding methodology discussed in this work ... The biologically-inspired system will be referred to as the communication-theoretic object recognition (CTOR) model and will encompass high ...

To measure dimensions of employee engagement, the researchers used the Utrecht Work Engagement Scale (UWES-9) and the Computer-mediated Communication (CMC) competence model to measure 5 subscales of ...