Since the San Antonio Spurs mascot's inception in 1983, the Coyote has become a beloved community ambassador, uplifting ...

A modern redesign of the iconic Texas Longhorns logo is dividing fans over tradition vs. innovation in Texas’ branding ...

As with many sports, golf has become an increasingly commercialized game. Players' kits are littered not with embroidery paying homage to the sport itself but rather to their sponsors. Tiger Woods, ...

Philadelphia Phil and Phillis didn’t last long as the original Phillies mascots. Their statues, part of a hokey home run ...