PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It can feel tricky to figure out how these trends fit in with your own personal style, and even overwhelming to pinpoint ...

What do you wear if you’re a menopausal woman? Perhaps it’s not a topic you’ve ever considered in great detail. Or, if it has ...

Caroline Baudino is the face behind Shop with Caroline, an Instagram account that's making waves among women over 50.

With its floral pattern and beige-apricot color, this dress is perfect for anyone attending a fall wedding or event. It’s a maxi dress with long sleeves, so it’ll keep you warm this season, and it’s ...

Physical activity is an excellent way to combat the woes that come with growing older, and we're here with 10 active hobbies and exercises for women over 50 to live longer. The best part? You'll ...

The Kate Midi Shirt Dress, which comes in the brand's signature vibrant colours, has been reduced from £125 to a more affordable £62.50. The navy ... shirt dresses and shirts with pockets.

Today, the sari blouse is celebrated for its versatility, blending tradition with contemporary trends, and continues to be an essential component of Indian women's attire. Over time, the choli has ...

As the temperatures start to cool, transitioning your wardrobe for fall is key to staying comfortable and stylish. For women ...

Indian women always like to keep up with the latest trends released in blouse designs. From halter neck to anne-cut, many times we look up to Bollywood for inspiration or take on cues from the ...

If you’re stumped trying to figure out what to buy a woman over 50, don’t fret ... tasty beverages.” Many women think of their hair as their “crown and glory.” Help your loved one ...