Story v. argument Pernilla Sjöholm, the Tinder Swindler Survivor on stage at TNW Conference 2025 Hear her story and how she developed a startup to prevent scams and fraud using technology on June 19.

That’s an anecdote. Here’s how you turn it into a story: I met a beautiful woman at a party the other day. I fell in love at first sight – and she with me.

The difference between a shitty story and a great story is often just one of clarity, also. A great story sets up its premises early on, then builds on them and deepens them, until finally you ...

People always say the story is the most important thing in good science fiction. But excessively "plot-driven" science fiction is dismissed as mindless or ...

I tend to think of it as the difference between a script and a play. A script doesn't become a play in my book until it's been transmuted through the collaborative fire of production.