Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

Understanding the difference between descriptive, predictive, and prescriptive analytics can set you on the right path to finding a viable and productive solution for your business—but beware of ...

Descriptive analytics gives an accurate view of what has transpired and how individual marketing channels are performing, and it provides insights that marketers can use to make better decisions.

Descriptive analytics. While much of the analytics by MSD’s data science team is descriptive in nature, the team is trying to move beyond that to more sophisticated use of data.

By design descriptive and diagnostic analytics are lookback solutions. They answer the ‘What’ (ex. what is my sales in the Eastern region) and the ‘Why’ (ex. why is my customer attrition ...

Descriptive Insights is the latest addition to Persado Analytics, the platform’s comprehensive suite of marketing language insights on creative February 13, 2019 09:00 AM Eastern Standard Time ...

Data analytics is a discipline focused on extracting insights from data, including the analysis, collection, organization, and storage of data, as well as the tools and techniques to do so.

Descriptive Analytics. If you want to know what happened, use descriptive analytics. Until recently, this is how most companies used data—to see what had happened in the past.