It’s officially TV Upfronts season and although we can expect to hear more about the growth of streaming, we can't ignore that the majority of TV spend will remain in linear for the 2022-2023 ...

A research team has developed a novel method for estimating the predictability of complex dynamical systems. Their work, ...

“Data-driven linear,” though ... platforms because they can use it to more directly tie audience viewership data to programming. Doing so gives linear buyers a better sense of where they should, well, ...

"Presenting a data-driven approach is ... to provide answers to the question; what does the potential of TV look like in the future? Centriply's Advanced Linear TV ad campaigns can improve the ...

Spectrum’s move is part of a trend of programming ... s programmatic linear capability will initially emulate traditional TV buying more than streaming, because targeting will be based on networks ...

This is a major feat because the old standard of data-driven linear campaigns being measured ... of first-run syndicated television programming for broadcast television stations.