In the digital age, data has become the driving force behind innovation and growth, transforming industries in its wake. As ...

In today’s digital marketing landscape, the true advantage isn’t just having the latest tools-it’s knowing how to use them ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Developed in collaboration with leading tech companies, this programme prepares you to accelerate your career with industry-relevant data skills and a portfolio of work to showcase your expertise. The ...

Upgrading your email segmentation strategy might sound complicated—but in reality, it can save you time, sharpen your ...

CleverTap is a customer engagement (and retention) platform that helps businesses deliver personalized, targeted messages to users across multiple channels based on real-time behavioral data. It ...

Developed a comprehensive exploratory data analysis (EDA) of a vehicle repairs dataset, uncovering patterns in repair types, costs, and vehicle platforms. Includes data cleaning, insights extraction, ...