Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering ...

In the never-ending quest to find a competitive edge, marketers have had to dig deeper into their data and leverage insights creatively. In this sense, behavioral segmentation has provided the key.

In other words, taking advantage of better data enables better customer segmentation. Average is not good enough When it comes to better data, you want quality over quantity. I believe in the 80/ ...

Network segmentation tackles the realities of today’s cybersecurity environment, where it’s critical to isolate any cyber breach that affects your company’s data, infrastructure, or networks.

The ‘Expert Walkthrough: Data Segmentation’ white paper covers everything from understanding the ins, outs and purpose of segmentation, different types of segmentation, how to implement comprehensive ...