Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing ...

Most organizations don’t need more cybersecurity tools. The reality is that businesses require better boundaries in 2025 to restrict access to critical sensitive corporate data. Every week I run ...

Apply segmentation to your first-party data. Generally, ... In terms of a case study example, we recently used Helix Persona targeting for a client’s first display advertising campaign.