Businesses use various quantitative data gathering methods to track productivity. The data can be used to rank employees and work units, and to award raises or promotions.

Through detailed discussion of a methodology developed to quantify destitution in rural Ethiopia, the paper raises a number of issues and ideas concerning the integration of qualitative and ...

Discover how businesses use qualitative and quantitative data to understand customer opinions and patterns. Blending both may unlock sharper insights.

Combining Quantitative Skills and Qualitative Research. Combining quantitative and qualitative data analysis can give students of science, technology, engineering and mathematics, also known as STEM, ...

Doren L. Madey, Some Benefits of Integrating Qualitative and Quantitative Methods in Program Evaluation, with Illustrations, Educational Evaluation and Policy Analysis, Vol. 4, No. 2 (Summer, 1982), ...

High-quality research involves a good fit between the methods used and the nature of the contribution to the literature. This article describes a contingency framework that relates the state of prior ...

Quantitative data interpretation is only part of the overall analysis for a survey. The research manager must also think of ways the information can be used to the company's advantage.