Companies should use all available information to better interpret quantitative research data and, consequently, make better business decisions. For example, though quantitative data may suggest ...

Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types ...

Let's do some market research. Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually numerical, like a statistic. For example ...

Using both types of analysis helps you create strategies based on data and that connect with your audience. Quantitative Example: A data analyst working in AI might examine big datasets to create ...