All of the technology that goes into prescriptive analytics is designed to make models more accurate by using a wider range of data types, relate different forms of analysis to each other to ...

This “cheat sheet” offers six tips that every CEO should be urging his or her marketing organization to heed: 1. First Do No Harm : In many ways, advanced, “Big Data” marketing analytics ...

In addition, granular data often holds hidden insights that are not accessible through high-level generalizations such as correlation analysis. Statistical Models to the Rescue ...

Spend analytics platforms (arbitrage inspection) These solutions take almost the exact opposite view of the should-cost tool. Think of these tools as a magnifying glass or even a microscope that is ...

TechRepublic’s cheat sheet about predictive analytics is a primer on this popular big data practice. We will update this guide periodically with the latest information and tips about predictive ...