YASA, the global leader in axial flux electric motor technology, and Automobili Lamborghini, the iconic Italian luxury sports ...

Jaguar has introduced a refreshed brand identity, unveiling a new logo. Check Elon Musk's roast on this and the company's ...

As the firm revealed the new look yesterday, it knew it was set for a backlash. Car fans have reacted angrily to a rebrand ...

In many ways, the R&D process for ... in a case with a design inspired by a ship's porthole (hublot in French). Thus, the Art ...

Customers are on high alert for any signs of “shrinkflation” — brands charging more for less ... Tropicana replaced its ...

No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

The ethos is a return to the words of its founder, Sir William Lyons, that a 'Jaguar should be a copy of nothing.' The ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Through Jaguar's "Exuberant Modernism" rebranding strategy, the brand signals to buyers that the time has come for its ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...